Network to share: expensive luxury 2 fold to sell online?
September 2, 2010
want to buy luxury goods, they do not want to spend the high price, and how to do? To share network offers possibilities: 2.7 fold can buy the GUCCI brand glasses. To share network is a luxury discount website, and every week there are about 40 times the Bargain, International second-line high-end branded goods, the lowest price to 2 fold.
This is also the Buyvip.com are doing business. Europe second-largest specifically for the customer luxury sale of the site, their prices are low, but the sale of all the goods of the season. The characteristics of the product itself, even high-end brands also need to clean up the inventory, and the customer is also very willing to choose quality and cheap famous. So Buyvip site intermediaries, the need to clean up the stock changed hands sold to customers at low prices.
Olympus Capital (The European Buyvip investment provider) first time I hear friends talking about Buyvip the Yang Peifeng second venture. More and more convinced that this is sure to have a future, then fly directly to Buyvip headquarters, both sides in-depth understanding, he back founder VIPstore.com of this is to share network. A founder Buyvip the investment share and net That is to say, to share network and Buyvip sister company, meaning that the former can be shared directly Buyvip has been stable over 500 international brands sourcing. The two founders of the share and net technical background Dong policy, and brand relations resources in North America, Yang Hongjie Yang my family business for overseas brands (including CK) do OEM.
do luxury discount website, the most important part is the upstream source of goods: not stable enough and low enough price to purchase. To share network and Buyvip bundled orders to the upstream, after after Buyvip one sold in Europe, to share network and then to get the Chinese to sell, so prices will be lower. In order to develop more healthy in the supply side, share and network does not rely solely on its sister company, the founder of Yang Hongjie led the four-man team in North America to open up new purchasing channels. Dong policy, said: “The upstream channel is nothing more than a few: the Brand Corporation, the sole distributor of electricity supplier companies, retail stores to share network and head office cooperation brand of around 50%.”
As for a quarter of goods, whether there is sufficient market, Yang Peifeng touches not at all worried. The trend in Europe and China do have a one-year time lag. Buyvip sale in Europe, about a quarter of a quarter, and he site of the goods is a quarter of a year, just to catch up with this trend. The current site, about 30% of goods on the store is selling, but the price is different. In addition, the Chinese customers prefer the classic models of each brand, it came with the characteristics of the brand, like some brands like the design elements of the plaid, the classic is difficult to out-of-date.
share and net take and Buyvip almost the same mode of operation. Customer from the order to share online, the website again to order the European brands, and then the goods sent to the company to share network, the company will re-packaging and then sent to the customer. Share and network in this process is zero. Light company operations, no inventory, do not need to play money to tie up funds in advance.
Buyvip in foreign countries have done very successful, but taking into account the special market environment in China, Yang Peifeng decided to adjust of Buyvip ripe mode.
first, Buyvip80% of the revenue from the designer brand, and China most customers recognize the brand rather than the designer, to share network from Buyvip brand resources to elect more than 50 customers are familiar with, such as CK, GUCCI, PRADA and so do the sale, has been done from the current 50 events, the effect is very obvious.
Second, share and network to promote positioning focused on online communities, and several large community sites are carried out in-depth cooperation: happy network, all network, YOKA fashion, P1, such as happy network customers can directly buy the share and network items. To share network is a happy network to select a third partner, the former two Taobao and Jingdong Mall. A few people to also share and network opened a web site called to share group, customer share and group purchase of goods, even without the member invited to share and network members can also register.
at the same time, in order to ensure the user accuracy, share and network on the user registration using the invitation system. Must be the invitation of the old members, new customers into the official registration site, and shopping. Non-members can only see the home, but do not see any goods and sale activities. Second, each activity is limited to a limited, and notify customers in advance. The beginning of some investors have a doubt, fear that they will limit the number of customers, but in order to guarantee the customer a good experience, several founder of adhering to this approach, and try to simplify the registration process, simply fill in the phone number and e-mail, a few seconds to complete the membership registration. At present, share and network membership is 150,000, an increase of about 1,700 people a day. Through a friend of the customer quality is very high, over 30% repeat purchase rate, “said Yang Peifeng.
to share network also plans to build a SNS platform in the station, more in-depth interaction between members, which is Europe and the United States several large sale companies are not.
for the status quo of imitation goods in China, to share network do in Hualian commitment, the sale of all goods covered by the China United Insurance Company, appeared fake goods, the customer can get 100% compensation. Last month, share and net income reached $ 1.8 million and is growing rapidly.
In addition to the targeted Web service model to improve, the Yang Peifeng more attention to the details of the e-commerce service. Dong policy that the supply chain, marketing, sales, e-platform, customer service is important electricity supplier five links, which problems will not. This also confirms the sentence: electric providers real fight is service. Supply, quality basic controlled circumstances, who can allow customers to enjoy the fastest, the best service is king, and this is also the future of the share and network development test.
France Vente-privee.com is the first of a famous sale website, last year sales of € 700 million. The richness of its products, and has even expanded to sell the house. The GILT luxury sale website coming soon, indicating that this model could have done a great. In 2009, the total consumption of luxury goods in China is already second in the world, these allow the Yang Peifeng confident about the future.
to share. Network: luxury discount e-commerce alternative gold
In recent years, e-commerce sites have mushroomed in the country, the Lu Feng vote on the rush. Luxury site favored by capital, is rare in the country. Network to share, this set up just over half a year luxury site, has access to the Mount Angel investment, capital of sonhwa, Richwood capital 3 VC investment. Financing behind What is the story?
“Entrepreneurship is an addiction”
BNET Business network of excellence to share network CEO Yang Peifeng interview process, he told The reporters, their e-commerce was very fascinated, there had been the experience of the two entrepreneurs founded to share network. The first business was based on a project of e-commerce 2.0, the creativity of the users can create personalized online T-shirts and other goods, and then produced in accordance with the needs of customers and goods to the customer. The second venture is the founder of a mobile games and entertainment applications company (lemonquest) to more than 100 from the original Yang Peifeng a business is development each year to tens of millions. Yang Peifeng later set up to share network, entrepreneurial experience made the bedding industry has accumulated.
“entrepreneurship is an addiction, from the heart of the pursuit of the value of life, once on the road, it will be difficult to stop it comes to share network on-line, from the Yang Peifeng and Taishan Angel Investment Fund co-founder of Chen Liang a chat. In this chat, the Yang Peifeng learned Buyvip Europe famous sale is a luxury limited snapped website, he immediately interested in its mode. Yang Peifeng specifically went to Spain, with Buyvip the founder of the communication and confirm that this model can be replicated to other areas. “This model in Europe, North America, South America and even developing countries, India, Brazil has a successful case, why not bring to China?” Yangpei Feng said. />
community-based e-commerce buy mode sought after by capital
we all know, many B2C in order to obtain more orders are kept to beautify their own page to the customer an open category page you will find to buy, this is the direction of the pursuit of general e-commerce website. To share network precisely the opposite. Learn from the Gilt site to share network mode, a membership club sales on the Internet, electronic business platform in the form of the international second-line fashion luxury goods from Europe and the United States, to buy the world famous fashion brand with the lowest discount price for the whole network, such as Coach handbags , Gucci watches, and DKNY. This member or friend invited or recommended to partner sites, such as come from the happy network, all network and other mainstream SNS users can register, successfully registering to participate in the share and net shopping. B2C users before shopping after the leave, the viscosity is poor. Share and network user invited mode, to increase the shopping, entertainment, and more likely to retain the user. Only members can buy the special famous such an approach will undoubtedly improve customer loyalty and communication efforts to be more accurate to provide services to members. To share network and the cooperation of many at home and abroad a second-tier brands, the cooperation discount is very low, about about triple. For these brands, the most concerned about is the brand image, they do not want to search in Baidu, a discount price of flying. To share network is to strengthen the privacy, a large part of the original intention of taking into account the brand image; more critical is the only private members, in order to more easily communicate with members, and provide the appropriate information services. Such as a new activity on the line, to share network can notify the user via e-mail or SMS, what time on what goods.
At present, share and net 20% of members are invited to come in between the Member. Comes out of this is accurate, the basic shopping needs, the repeat purchase rate reached 26%. The Jiapin network since the Christmas Eve on December 24, 2009 online, showing 50% -100% of the monthly sales growth rate sales have reach nearly two million of the month.
to share network is the first use of the membership of the famous discount site, merchandise sales model also limit limit buy mode, it is this fusion of innovation model has also attracted investors attention. Yangpei Feng had initially work in Silicon Valley in the United States known as the investment benchmark, a senior media Red herring, it is there, he was exposed to many top international investment institutions, and later became his investors. In the creation of the Department, to share network support of the Mount Angel venture capital funds, the funds to help them quickly set up the team. After a lapse of six months after the company operations, share and network access to the second round from sonhwa capital and other investment, the new funds in order to more quickly establish its market leadership. “Today I invested in people I know four years or even a friend of more than 10 years.” Yangpei Feng told reporters.
e-commerce company, how to select investors?
e-commerce company in the early days are basically in the “burn”, so it requires a lot of financial support. But as entrepreneurs, the most effective mode of financing is money outside investors but also to the development of the company other strategic resources to meet the sustainable development of the company. Key market partners, supply chain and other resources such as investors to the company. That investors provided that “the smart money.” If an investor for the company to create value, then the entrepreneur should consider accepting investment, and should not be just a one-sided consideration of the investment company valuation.
sonhwa The capital of the investment share and net fancy its innovative business model, the implementation of a strong team, and global supply chain integration capabilities. Sonhwa its deep online and offline resources and Mount Angel, the Richwood capital to promote the rapid development of the share and network.
In recent years, the luxury market in China annual growth rate of more than 30%. In 2009, its market size reached U.S. $ 9.4 billion, has already surpassed the U.S. as the world second largest consumer of luxury goods, and now has a global 1/4.
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